9 Ways of Invigorating a Tired E-commerce Blog

It’s well known that the search engines are suckers for fresh content. Sites that are updated regularly fare better than those that remain static over long periods of time quitewish.com . This has always posed a problem for us store owners, because simply adding a few new products each month just isn’t going to suffice in competitive markets. Nor is shuffling the featured products around on our home pages every now and again!

Of course, as well as helping rankings, blogs are also great way of interacting with clients. Sharing views and news with visitors and allowing them to comment on posts creates a sense of community around a store. This does wonders for conversion rates.

So blogs and ecommerce are a healthy combination – but what about the writing itself? It’s vital that a blog is kept ticking over but posting fresh material every few days can soon become taxing! So here a few tips and ideas for when you run out of inspiration.

The arrival of new product lines should always be announced on your blog. If nothing else it provides an ideal opportunity to get keywords into action, so use them in the titles of your posts as well as the body. Similarly you can also use your blog to inform customers when a particular item is back in stock.

Not everyone likes long copy and you may prefer to keep your actual store’s product descriptions short and to the point. But your blog provides an ideal opportunity to pull out all the stops for the more obsessive customer. Add extra photos, tell anecdotes – use all that extra space to your advantage. With a little care and attention you can nail plenty of keyword variations.

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