Blog Writing For Businesses – What, Why & How?

As a website copywriter, I’m often asked about blog writing tips. Soon into the conversation, it’s usually obvious that the person isn’t really in need of blog writing tips, but the learning the essentials, “what, why and how”, of even starting a blog. Here are a few key points to consider when launching a blog for your business.

What is a blog? This may be basic, but it’s something not everyone really knows and might not want to ask. Blogs are one of the most-talked (and typed) about words of the moment. Blogs (derived from “web log”) started as online diaries and platforms for discussing and sharing opinions on every topic imaginable. They have even launched careers, best-selling books, screenplays and entire Essicatori Professionali companies. Blogs are now essential communication tools for businesses, organizations, publications and professionals to directly connect with a target (or like-minded) audience through informative news, social commentary, editorial ideas and industry trends. It’s updated regularly – even daily – and offers a great communication channel to talk to and hear comments from your audience.

Why should a business start a blog? Blogs are great resources for link building (generating links back to your site/blog from other sites), which helps improve your search rankings. Most importantly, a well-written and engaging blog also positions you as an industry expert who people look to as a trusted source for valuable information. It gives you the opportunity to go beyond the content on your website webwizard360 , and offer relevant and timely news and more personal interaction. Blogs can also generate free and effective PR by positioning you as a subject expert to the media.

How do you know what to blog about? Look at the news, industry trends, books, television and movies. Find a nugget of information that can be tied back to your industry or business and write about it from a different perspective. For example, if you own a restaurant smootnews , check to see if there is a seasonal ingredient on your menu that was recently featured on the Food Network. If you own a home improvement store, provide valuable information about heating cooling systems that help customers save money and energy.

If you’ve been blogging for some time now you might well be running out of ideas for posts that will keep your readers coming back for more. Don’t let your blog be one of the thousands that are abandoned every year, here are five ways you can find new blog topics to keep your blog fresh and interesting.

1. Captions

Blogs should be timely so a great source of inspiration should be the day’s news items. Pick up a newspaper or a magazine and see if any headlines or captions spark an idea in your mind. Write about a news story and give your thoughts on it. Use an article as a springboard to a ‘how to’ or a list post. A great way to stay up to date with news in your niche is to sign up for the free Google Alerts service.


If you have readers who comment on your blog then their messages can be a great source of inspiration. Let’s say that you write a blog post about keyword research and someone posts a comment asking for help with using those keywords for article marketing. You now have a topic for your next blog post. Check out your comments and look for topics that you can write about; all you need to do is answer the questions that your readers have been asking.

3. Companions

It’s unlikely that you are the only website in your niche so another great theme for a blog post is a list or resource post. Gather a list of resources from other blogs and compile them into a list with links to the relevant blog posts that the other authors have published.

4. Community

Spend some time reading other blog posts and hang out in the forums for your niche. What topics are people talking about? Think about the problems that people in your niche have that need solving? You should find a whole wealth of ideas here that you can then turn into blog posts. Write some how to articles to solve the problems you unearthed, or write a post in response to something that another blogger wrote about that you don’t agree with, or that you want to shed new light on.

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