We have established the fact that despite how technology’s changed the way conventional brick and mortar businesses work, email marketing remains to be a relevant part of just about any marketing campaign.
You could be a great copywriter full confidence that you can produce top quality articles that are absolutely convincing for your email newsletters. Whats more, you are so sure that with the emails, there is a 10% conversion rate waiting to happen! However….
You need to ensure that the emails can be delivered to potentially interested customers’ in-boxes. There isn’t a point in coming up with the best newsletter based on your copy writing skills when no one is going to read them. There isn’t anyone who is reading Email1and1 . There isn’t anyone you can convert into a customer.
Many years ago, email deliverability was never an issue. Everyone uses email services freely and without fear of being spammed. Email spamming has, unfortunately, affected how we use email. Unscrupulous business people have changed the way we communicate via one of the most amazingly effective marketing tools. Business people should realize that they have to start consider implementing email authentication standards to ensure that customers and interested people will receive the emails that you send out.
There are instances whereby people have 10,000 email addresses in their email database and we are usually talking about a successful conversion rate of approximately 1%. What this means is that 99% of the email is not read or have been classified as SPAM!
Working on the above assumption, let’s be positive and imagine that your conversion rate is double of that….2%. Out of the 100 people who DID receive the email, you are only going to be getting 2 customers who actually saw your email and buys your products.