How can SEO firms guarantee top 10 rankings while others bulk at even the notion that the SEO client should get anything in return other than a statement of work and at the end of the month some fancy reporting about hours spent on link building, article submission and other seemingly important search engine optimization tasks. The truth as always is between the two different camps of SEO firms who either guarantee top 10 ranking or don’t. So, why some SEO companies offer performance guarantee, while other SEO companies don’t?
Before start our investigation, we have to set some ground rules here of course to make sure we compare only reputable SEO companies with at least 3 plus years in business and a customer portfolio of at least 2-3 dozen clients a year. Oh, and of course the SEO companies we compare have all achieved decent rankings results for their clients and their clients would not hesitate in recommending them to their friend, business partners or family members. Now that we got these important benchmark out of the way, let’s examine what is at the heart of the SEO guarantee and the sometimes very heated discussions surrounding it purchase links.
The issue is quite simply trust. The trust by the clients placed into the hands of the SEO companies to do the best they can to achieve the first page ranking results they were hired to deliver. So, it comes down to which company can sound more convincing on their website touting their SEO services with fancy graphics, customer case studies, testimonials, badges of affiliations with SEO organizations and being member of better business bureau. But does this really make a difference in how competent a SEO company is?
If the company can’t convey enough trust to the potential SEO client on their website, they might as well close the shop, but sadly even when a potential clients feel in their gut there is something inherently wrong with forking money over for services that don’t have a tangible outcome, they still sign on the dotted line. How sad, but it doesn’t have to be this way. You have the right to demand to know what your hard earned dollars buy. So, here is where the guaranteed SEO services can truly make or break a deal from a reputable SEO company, but there is more to a SEO guarantee, than simply writing a few over used slogans on a webpage and hope visitors will listen. These are the criteria you should use to hire an SEO firms who guarantees results in writing.